Il Pizzaiolo

Is a well known, family owned, small pizzeria in Madrid. (Nope, nothing to do with the Canadian chain :)

They have a very small space, always full and with an unique atmosphere. After a few years of total success, they moved to a bigger space, redid their corporate identity and started delivery in the neighborhood. I helped them with the graphic design. We wanted a simple, contemporary design, so we tried to avoid italian topics, colours, the flag, gondolas, etc. I got paid in excellent italian food (for months).

Every piece can be folded into a box with its pizza. I can't wait to add one of those scented inks to the design.